Pre-seed Investment.
B2B Sales Training.
Building a hyper-growth startup requires more than a groundbreaking product. You need to nail distribution.
How It Works
01
We Invest Early
PAX writes checks between $250-400K in your pre-seed round
02
You Train Sales
Live, structured, sales & GTM training. Just 6 hours a week during an 8-week program
03
You Raise and Scale
Through our investor network and strategic support
100% of our founders would refer PAX to another startup
PAX was pivotal in our journey. The program was top-notch and helped us transition from founder-led sales...they got us in front of top-tier investors, including one that ended up leading our seed round.
Sherrod
CEO EcoMap
I’ve had the privilege to meet and work with hundreds of Venture Capitalists over the years, and I can confidently say PAX is in a league of its own.
Matt
CEO ClearCOGS
I have a lot more confidence in my sales process now. It feels like the biggest challenge has switched to onboarding and growing contracts after landing them.
Martina
CEO Lara Health
How We Invest
Check Size
$250-400K
Valuation Range
<$10M Post-Money
Industries
SaaS, AI/ML, Enterprise Tech, Climate Tech, Healthcare, Cyber Security,
E-Commerce, Fin Tech
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Do you invest in pre-revenue companies?Yes–though early revenue is always a bonus! We look for companies with indications of traction; this often means revenue, but can also mean LOIs, design partners, strong pipeline, or even strong network connections.
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Do you lead rounds?We can be a lead investor or a follow-on investor.
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Is the PAX Sales Program free?There is a $25K program fee, which is included as an “in-kind” portion of our investment. For example, if PAX invests $300K in your startup, $275K would be in cash, and the other $25K would be in kind. The fee pays for the 8-week Sales Program, as well as program perks (e.g. Pitchbook access).
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Do you invest outside the US?Yes, we have made investments in Canada, South America, Europe, and the Middle East. However, over 95% of our investments have been made in North America.
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Do you reserve capital for follow-on investments?Not out of our Fund. We have invested in subsequent rounds using a special purpose vehicle (SPV), although it is rare.
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Which investment vehicle do you use?We are vehicle-agnostic, but SAFE is most common.
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Our startup has a hardware component. Does that disqualify us?No, not necessarily. We are more comfortable with software, but many of our deals have hardware components, especially those in Climate Tech. We will typically avoid asset-heavy industries.
PAX Sales Program
The role of a salesperson is often the most exasperating for founders to assume. Too many startups with incredible products fail to materialize due to a lack of a scalable sales process.
PAX launched in 2020 to help startup founders – especially technical, product-centric founders – think about building a distribution channel as early as possible.
After our investment, founders participate in an 8-week B2B Sales Program. With just six hours per week, we collaborate on essential topics such as:
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Pricing
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Mastering the sales pitch
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SaaS metrics and unit economics
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Hiring a sales team
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Top-of-funnel and digital marketing
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Building a repeatable, scalable sales process
Our aim is to give you actionable tools that can be immediately applied to your business to help land customers. We give you the tools to get to $1M in revenue as quickly as possible and with as little dilution as possible.
"Before PAX, I’d backed over 80 startups—including future unicorns—but saw too many fail from poor sales strategy.
Early in my career, I sold telecom during the dotcom boom and watched the birth of titans like Oracle and Cisco. The best tech didn’t win; the best distribution did.
Since 2020, PAX has helped 60+ companies build sales-driven empires. Our founders—serial entrepreneurs, FAANG alumni, Ivy League MBAs—say PAX gives them something they can’t find anywhere else. We want to give your startup that same unfair edge."
Matt Hanson
Managing Partner, Co-founder