What You'll Get

Founder-led Sales

Get to $1M in revenue quickly, and with as little dilution as possible

Foundation

Tools and structure for hiring and scaling after founder-led sales

Toolbox

Make decisions faster, hire better, and know why things work or don’t

Transformation

Confidence, language, and clarity–embedded in how you lead

Revenue Leadership

As an entrepreneur, you want to master every aspect of your business. However, the one aspect that proves elusive for even the most savvy founders is building a scalable sales motion.

Here’s the uncomfortable truth–even the most compelling products vanish into obscurity without a solid sales foundation. There’s always a new YC company–or some scrappy founders wielding Cursor–ready to replicate what you’re building. Traditional barriers to entry are vanishing fast; distribution is the key to getting out in front and staying out in front.

The PAX Sales Program is designed to help founders – especially technical, product-obsessed founders – get a jump start on building a hyper-growth business.

Building a hyper-growth startup requires more than a groundbreaking product. You need to nail distribution.

How Does it Work?

After our investment, we meet virtually for six hours a week for eight weeks. The sessions are sharp, refined, and tactical.

Topics include:

Mastering the sales pitch
Channel partnerships
Pricing and unit economics
Hiring a sales team
Digital marketing
Creating a repeatable, scalable sales process

The Sales Program is not mentoring. We disregard the fluff and give actionable tools to help you develop as a sales leader. And it works.